1. The Damm Slap (April – Aug. 2021)
What are they? A podcast of which guests are from different walks of life.
Target audience: Students, young adults aged 18-30 who are curious about figuring out their career/hobbies.
My role: sole content creator, content strategist, a one-man-band.
a. Problem
– Audience reach rate is low on YouTube and Instagram.
– Audience engagement rate is low.
– Need to promote a new branch of content: “Kill The Culture” – a cooking show.
b. Solution
– Increase consistency of posting rates.
– Adapt visual style to become more eye-catching and unique for the brand.
– Create more audience-engagement posts (Q&A, polls, thought-provoking, etc.)
– Expand to TikTok and use traditional posters to reach new audiences.
– Add intros and outtros to podcast videos to increase the brand identity.
c. Production examples
d. Result
– Audience engagement rate increased at the rate of >100%.
– Increased followers/subscribers on social media channels.
– Brand identity is formed.
2. University projects
a. Communication as a Social Force (2021)
– Task: Make a piece of visual content that supports any NGOs/movements that work towards climate change.
– End product:
b. Digital Content (2021 – 2022)
– Task: Assist OneCommunity to come up with a marketing strategy to increase audience engagement rate on social media.
– About OneCommunity:
Cause: Film-funding/production company that works towards films that support social movements (racism, gender inequality, climate change, mental health, criminal justice).
Target audience: 18-50 years old, interested in films.
Problem: brand identity is unclear, social media presence is not active.
– Solution: We decided to focus on increasing the brand’s presence on Instagram before engaging in other social media channels because it’s already had a large number of users that are willing to engage in new content.
– Production: https://www.instagram.com/onecommunity2022/
c. Creativity (2020)
– Task: We were given an unlimited amount of a certain model of a vehicle from our client, whose purpose is to use said vehicle as a service that can attract customers attending Olympic Tokyo 2020. Our given model of vehicle is a motorcycle with a side car.
– Solution: Inspired by the traditional Japanese board game Tokaido, we decided to play around the concept of the game. We would place two motorcycles and side cars at our given venue and implement VR glasses so that users can have a realistic experience in playing the game, where they could travel across the country and get facts about each city they would visit, and the sport(s) that the city would host. The provided in-game locations were all the cities that hosted Olympic games in Japan.
TunaKoi 